BU 3340 - Consumer Behavior
Offered: Fall and Spring.
A study of the consumer decision-making process and the role of the marketing manager. Interprets current studies in consumer research and discusses various marketing implications. Areas of discussion include image management, brand loyalty, product positioning, consumer reaction to personal selling and advertising concepts. Falls and Springs. Prerequisite(s): BU 2450.
*All course information is from the 2013-2014 Catalog.