BU 3350 - Event Marketing
Credits: 3
Prerequisite(s): BU 2450
Introduces students to special event marketing processes and techniques. Emphasizes creating, organizing, identifying sponsors, marketing, and implementing large and small community events. The capstone project is to plan and implement a special event. Falls and Springs. Prerequisite(s): BU 2450.
*All course information is from the 2012-2013 Catalog.
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