Catalog Details

BU 3360 - Marketing Research
Credits: 3
Marketing research begins with a problem for which data is collected, analyzed, and reported in order to make marketing decisions. Every click on a web page, every sales call made, and every survey completed generates data that can offer insights for creative solutions to business changes. Students learn how to conduct and use market research to development winning strategies. Falls and Springs. Prerequisite(s): BU 2450 and (BU 2240 or MA 2300).

*All course information is from the 2014-2015 Catalog.