BU 3360 - Marketing Research
The scope, importance and organization of marketing research. Studies applications, procedures, situation analyses and informal investigation. Planning the formal investigation; gathering data; tabulation and analysis; interpretation; report preparation; application and follow-up are subjects of study. Falls and Springs. Prerequisite(s): BU 2450 and (BU 2240 or MA 2300).
*All course information is from the 2013-2014 Catalog.