BU 3370 - Advertising and Promotion Management
A study of the function(s) and role of promotion strategies in the context of the marketing concept. Primary emphasis is placed on the role of advertising as a strategic variable in executing a marketing plan. This emphasis encompasses an understanding of the management functions of organizing, planning, implementing and controlling an advertising program. Case method is used. Falls and Springs. Prerequisite(s): BU 2450.
*All course information is from the 2013-2014 Catalog.