The role of the marketing manager in considering the following areas: the consumer, the product line, pricing, advertising and promotion, marketing information, distribution, wholesaling and retailing, the law, the relationship to the production and finance areas. Case method used extensively. Falls and Springs. Prerequisite(s): BU 2450, BU 3340, BU 3360, and Senior status.
*All course information is from the 2013-2014 Catalog.