BU 3450 -
Credits: 3
Offered: Fall and Spring.

Prerequisite(s): BU 2450
A survey of concepts and processes used in the successful marketing of sport programs and events. Special emphasis is placed on the unique or unusual aspects of sport products, markets, and consumers. Falls and Springs. Prerequisite(s): BU 2450.

*All course information is from the 2009-2010 Catalog.