Catalog Details

Course Catalog

BU2450 - Principles of Marketing

Credits: 3

Organizations succeed when they create value for their customers. Students are introduced to marketing activities that support value creation. Concepts including product innovation, promotional activities, pricing strategies, and distribution channel selection are brought to life through activities and analysis of well-known businesses and products. Falls and Springs.

*All course information is from the 2016-2017 Catalog.