BU3340 - Consumer Behavior
The better organizations understand their customers—at both the individual and group level—the better they are able to design customer experiences to deliver customer value. Best practices of customer focused organizations are supported by research. Psychology, sociology, and marketing blend together to help businesses understand the mods of shoppers. Falls and Springs. Prerequisite(s): BU 2450.
*All course information is from the 2016-2017 Catalog.