Catalog Details

Course Catalog

BU3350 - Event Marketing

Credits: 3

Creating and promoting events require knowledge of branding, target market analysis, project management, promotion, and more. Students have the opportunity to learn and apply these concepts through the implementation of a large-scale event on campus. Past events have included rail jams, chili-cook-offs, and career fairs. Falls and Springs. Prerequisite(s): BU 2450.

*All course information is from the 2016-2017 Catalog.