Catalog Details

Course Catalog

BU3370 - Branding and Marketing Communication

Credits: 3

How can a business stand out when its prospective customers are bombarded with hundreds of marketing messages every day? Students learn how to compete for, and win, the attention of customers. Students study how brands are built, how consumers are influenced, and how business goals are achieved using integrated advertising and promotional communication strategies. Falls and Springs. Prerequisite(s): BU 2450.

*All course information is from the 2016-2017 Catalog.