BU5240 - Seminar in Organizational Communication
An in-depth study of the variables affecting the transmission of internal and external organizational communication. While focusing on audience analysis, message transmission and business/media relations, critical skills such as listening, speaking, writing analysis and an understanding of non-verbal, visual and mass communication will be developed. Practical topics will include: organizational systems, conference organization, metacommunications, public relations, improved listening skills and presentational speaking. Prerequisites: Common Professional Component (CPC) competencies in Management and Marketing.
*All course information is from the 2016-2017 Catalog.