BU5370 - Strategic Communication & Crisis Management
An understanding of issues management, media relations, and crisis planning are crucial to an organization’s survival in today’s volatile environments. This course examines the tactical communication skills necessary to strategically plan for these topics. From common readings, individual cases, lectures, videos, guest speakers, and student presentations, an understanding of current corporate communication functions relating to these issues will be examined. The culmination of this course will be the development of a Crisis Communication Plan for each student’s profit or non-profit organization.
*All course information is from the 2016-2017 Catalog.