PE5620 - Sport Finance, Budgeting and Marketing
This course is repeatable.
This course will cover the basic theories and principles of sport finance, budgeting and marketing–from sport & recreational facilities to professional & amateur sports. This course will also reveal how to study and understand the market, develop a marketing and finance strategy, clarify a sport organization’s needs and goals, and implement marketing plans through sponsorship, licensing, pricing, promotions, advertising, broadcasting and sales. Case studies that translate several professionals’ experiences into learning scenarios will be utilized. In addition, observations of future trends in the field will be discussed.