Catalog Details

Course Catalog

TMP3750 - Tourism Marketing Analysis

Credits: 3

Focuses upon efforts to lure visitors to travel/tourism attractions, events, and accommodations. Students examine the characteristics of private commercial services and activities, then conduct pertinent research and design marketing/promotion strategies. Prerequisite(s): TMP 2750 or BU 2450.

*All course information is from the 2016-2017 Catalog.