The College of Business Administration (CoBA)  is committed to assessing its courses and programs with an objective of achieving the culture of continuous improvement. CoBA’s learning outcomes are consistent with the goals of Excellence and Quality, and most importantly, Student Success as promulgated in Plymouth State University’s Strategic Plan.

Assessment Committee:

The depth of CoBA’s commitment to assessment is evident in the continuous work of the Assessment Committee, which strives to enhance the performance of business programs offered at both the graduate and undergraduate levels and provide supporting data to facilitate continuous improvement. ‘Assessment’ refers to the evaluation of the student learning outcomes and the program at a holistic level, and excludes the procedures used in the evaluation of individual faculty members of CoBA. The term is also used to refer to achievements of CoBA alumni.


1. Provide information to administrators at CoBA to facilitate ACBSP accreditation process for the college. The committee will also work with stakeholders to ensure strategic alignment with ACBSP, NEASC and PSU goals and objectives.

2. Facilitate the communication of the key learning objectives for the CoBA students.

3. Interface with administrators and faculty to gain CoBA faculty endorsement of methodology for assessment of CoBA undergraduate and graduate programs. In addition, a systematic effort to acquire performance of CoBA alumni will be maintained.

4. Represent CoBA faculty through involvement in the assessment of CoBA programs and the development, use, and maintenance of historical data relating to CoBA assessment.

5. Communicate assessment information and identify action plans to CoBA stakeholders and other committees such as the curriculum committee and the strategic planning committee. In the process, the committee will interface with administrators and faculty to help translate results from assessment activities into tactical change activities that are endorsed by CoBA faculty.


1. Bring recommendations to relevant CoBA committees and/or to the faculty on an ongoing basis throughout the academic year to maintain and increase visibility of steps towards total quality improvement of CoBA programs.

2. Oversee the maintenance of a dynamic assessment plan used to document activities and monitor tactics adopted by this committee.  Provide assistance to the CoBA staff members charged with implementing the components of the assessment plan as appropriate for a faculty oversight committee.

3. Provide CoBA faculty with access to information and documents regarding assessment, and help manage processes to invite and share ideas from diverse stakeholders.

4. Seek endorsement from CoBA faculty as changes are made to the assessment plan and/or as tactic are updated and completed.

5. Under the leadership of the Chair, the committee shall meet at least once each semester to review the current status of the assessment process, and propose any necessary changes or endorsements to the process and document by the CoBA faculty.

Learning Outcomes

For all undergraduate business majors, the key student learning outcome objectives are:

1) Knowledge of the fundamentals of the business functions,

2) Effective communications skills in speaking, writing, and presentation,

3) Quantitative analytical ability,

4) Computer and information management literacy and skills, and

5) High standards of ethical and professional business conduct.

Major Field Test (MFT) in Business from Educational Testing Service is the primary tool used to assess program outcomes.

Assessment Report – 2012 ACBSP QA Report

MFT – 2010 ACBSP QA Report

Spring 2010 MFT Report

Fall 2009 MFT Report

Spring 2009 MFT Report

Fall 2008 MFT Report

Fall 2007 MFT Report

MFT Spring 2006 Report

MFT Fall 2005 Report

For all MBA students, the key learning outcome objectives are:

1) Knowledge of the fundamentals of the business functions,

2) Effective communication skills in writing and presentation,

3) Quantitative analytical ability,

4) Computer and information management literacy and skills,

5) High standards of ethical and professional business conduct,

6) Leadership, and

7) Responsible policy formulation.

The latest MBA assessment plan utilized a group of business experts to read and evaluate case analyses submited by students from our Seminar in Executive Management capstone course.

EBI Survey Summary

2010 MBA Assessment Report

ACBSP Reporting

CoBA 2012 QA Report

CoBA 2010 QA Report

Bus Dept 2007 Self Study

PSU’s Institutional Research

Career Bound

Craig Schmalz

June 14th, 2013 by Eric

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Craig Schmalz
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Contact Us

College of Business Administration

Hyde Hall 116
7:30 a.m. – 4 p.m., M – F

Phone: 603-535-2610
(Diane Winsor, Administrative Assistant)
Fax: 603-535-2611

Mailing Address
17 High Street
MSC #27
Plymouth, NH 03264


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