BU 2450 - Principles of Marketing
Credits: 3
Organizations succeed when they create value for their customers. Students are introduced to marketing activities that support value creation. Concepts including product innovation, promotional activities, pricing strategies, and distribution channel selection are brought to life through activities and analysis of well-known businesses and products. Falls and Springs.

*All course information is from the 2016-2017 Catalog.





College of Business Administration
Hyde Hall 116
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Mailing Address
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MSC #27
Plymouth, NH 03264

Phone: 603-535-2472
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Fax: 603-535-2611