Consumer behavior is the study of how people buy, what they buy, and why they buy. Marketers study decision-making processes?at both the individual and group level?to discover how to add value to attract and retain customers. Psychology, sociology, and marketing blend together to help businesses understand the minds of shoppers. Falls and Springs. Prerequisite(s): BU 2450.
*All course information is from the 2014-2015 Catalog.