BU 3350 - Event Marketing
Creating and promoting events require knowledge of branding, target market analysis, project management, promotion, and more. Students have the opportunity to learn and apply these concepts through the implementation of a large-scale event on campus. Past events have included rail james, chili-cook-offs, and career fairs. Falls and Springs. Prerequisite(s): BU 2450.
*All course information is from the 2015-2016 Catalog.