BU 3350 - Event Marketing
Creating and promoting events require knowledge of branding, target market analysis, project management, promotion, and more. Students have the opportunity to learn and apply these concepts through the implementation of a large-scale event on campus. Past events have included rail jams, chili-cook-offs, and career fairs. Falls and Springs. Prerequisite(s): BU 2450.
*All course information is from the 2016-2017 Catalog.