BU 3370 - Advertising and Promotion Management
Credits: 3
How can a business stand out when its prospective customers are bombarded with hundreds of marketing messages every day? Students learn how to compete for, and win, the attention of customers. Students study how brands are built, how consumers are influenced, and how business goals are achieved using integrated advertising and promotional communication strategies. Falls and Springs. Prerequisite(s): BU 2450.

*All course information is from the 2016-2017 Catalog.





College of Business Administration
Hyde Hall 116
7:30 a.m. - 4 p.m., M-F

Mailing Address
17 High Street
MSC #27
Plymouth, NH 03264

Phone: 603-535-2610
(Diane Winsor, Administrative Assistant)
Fax: 603-535-2611