BU 4250 - Marketing Management
Marketing strategies must create value for customers and for the firm, so marketing managers need a mindset for innovation and metrics for measuring marketing performance. Customer satisfaction, retention, and loyalty lead to competitive advantage and profitability. Students prepare to be career bound professionals as they study the best practices of marketing management in firms that have demonstrated market leadership. Falls and Springs. Prerequisite(s): BU 2450 and Senior status.
*All course information is from the 2014-2015 Catalog.