Analysis of economic, social and political environments influencing international markets. Investigation of marketing techniques and programs as developed and implemented on a global scale. Evaluation of international marketing strategies, special goals, global buying behavior and decision-making processes that are part of marketing on a global scale. Emphasis on extent of standardization of marketing programs across several countries and the selection of appropriate entry strategies for foreign markets. Falls and Springs. Prerequisite(s): BU 2450.
*All course information is from the 2016-2017 Catalog.
College of Business Administration
Hyde Hall 116
7:30 a.m. - 4 p.m., M-F
17 High Street
Plymouth, NH 03264