BU 5680 - Applications in Marketing Research
Credits: 3
A study of "decisional research" in business and its importance to management. As an integral part of learning the marketing research process, graduate students will be involved in actual, in-the-field marketing research process, from problem identification through final presentation of findings and recommendations.

*All course information is from the 2016-2017 Catalog.





College of Business Administration
Hyde Hall 116
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MSC #27
Plymouth, NH 03264

Phone: 603-535-2610
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Fax: 603-535-2611