A study of "decisional research" in business and its importance to management. As an integral part of learning the marketing research process, graduate students will be involved in actual, in-the-field marketing research process, from problem identification through final presentation of findings and recommendations.
*All course information is from the 2016-2017 Catalog.
College of Business Administration
Hyde Hall 116
7:30 a.m. - 4 p.m., M-F
17 High Street
Plymouth, NH 03264