The objective of this course is to help students develop a broad understanding of marketing techniques, strategies and tactics employed by the marketing manager. This course will cover the use of the 'marketing mix' elements as they pertain to the planning and implementation of the marketing plan. Prerequisites: Common Professional Component (CPC) competencies in Management and Marketing.
*All course information is from the 2015-2016 Catalog.
College of Business Administration
Hyde Hall 116
7:30 a.m. - 4 p.m., M-F
17 High Street
Plymouth, NH 03264