Designed to explore the contemporary issues and challenges impacting the future of marketing management. Developments in technology, communications, demographics, consumerism, packaging, marketing information systems and non-product marketing, are some of the variables to be examined in terms of their current and future influence on the functions of the marketing manager.
*All course information is from the 2015-2016 Catalog.
College of Business Administration
Hyde Hall 116
7:30 a.m. - 4 p.m., M-F
17 High Street
Plymouth, NH 03264