Credits: 3
Designed to explore the contemporary issues and challenges impacting the future of marketing management. Developments in technology, communications, demographics, consumerism, packaging, marketing information systems and non-product marketing, are some of the variables to be examined in terms of their current and future influence on the functions of the marketing manager.

*All course information is from the 2015-2016 Catalog.





College of Business Administration
Hyde Hall 116
7:30 a.m. - 4 p.m., M-F

Mailing Address
17 High Street
MSC #27
Plymouth, NH 03264

Phone: 603-535-2610
(Diane Winsor, Administrative Assistant)
Fax: 603-535-2611