details

Integrated Marketing Communications Option

120 credits


Degree Requirements

Credits

Courses required for the Option are shown in boldface.
BU 1100 Business Computer Applications (TECO) 3
BU 1152 Financial Accounting 3
BU 2262 Management Accounting 3
BU 2290 Organizational Communications (WRCO) 3
BU 2450 Principles of Marketing 3
BU 2480 Business Law 3
BU 3210 Financial Management 3
BU 3240 Information Technology 3
BU 3280 Professional Selling Skills I 3
BU 3300 Operations Management 3
BU 3340 Consumer Behavior 3
BU 3360 Marketing Research 3
BU 3370 Branding and Marketing Communication 3
BU 3420 Organizational Behavior (DICO) 3
BU 4220 Strategic Management (INCO) 3
BU 4250 Marketing Management 3
BU 4440 Global Marketing 3
Integrated Marketing Communications elective - complete one of the following: 3
BU 3050 Special Topics in Marketing
BU 3320 E-Commerce
BU 3350 Event Marketing
BU 3450 Sports Marketing
BU 4600 Business Internship (minimum of three credits)
EC 2550 Macroeconomics (GACO) 3
EC 2560 Microeconomics 3
Mathematics Foundations - complete one of the following: 3
MA 2200 Finite Mathematics (QRCO)
MA 2490 Applied Calculus I (QRCO)
MA 2550 Calculus I (QRCO)
Quantitative Reasoning in the Discipline Connection - complete one of the following: 3
BU 2240 Business Statistics (QRCO)
MA 2300 Statistics I (QRCO)
General Education:
EN 1200 Composition 3
IS 1111 The First Year Seminar: Critical Thinking and the Nature of Inquiry 3
CTDI Creative Thought Directions 6
PPDI Past and Present Directions 6
SIDI Scientific Inquiry Directions 6-8
SSDI Self and Society Directions 6
WECO Wellness Connection 3
Electives 21-19

*All course information is from the 2014-2015 Catalog.