details

Strategic Marketing Option

120 credits


Degree Requirements

Credits

Courses required for the Option are shown in boldface.
BU 1100 Business Computer Applications (TECO) 3
BU 1152 Financial Accounting 3
BU 2262 Management Accounting 3
BU 2290 Organizational Communications (WRCO) 3
BU 2450 Principles of Marketing 3
BU 2480 Business Law 3
BU 3210 Financial Management 3
BU 3240 Information Technology 3
BU 3280 Professional Selling Skills I 3
BU 3300 Operations Management 3
BU 3340 Consumer Behavior 3
BU 3360 Marketing Research 3
BU 3370 Branding and Marketing Communication 3
BU 3420 Organizational Behavior (DICO) 3
BU 4220 Strategic Management (INCO) 3
BU 4250 Marketing Management 3
BU 4440 Global Marketing 3
Strategic Marketing Elective - complete one of the following: 3
BU 3040 Special Topics in Marketing (three credit offering only)
BU 3100 Financial Modeling
BU 3350 Event Marketing
BU 3380 Business Innovation
BU 3450 Sports Marketing
BU 3460 Small Business/Entrepreneurship Marketing and Operations
BU 3600 Corporate Public Relations
BU 4600 Business Internship (three credit offering only)
BU 4910 Independent Study (three credit offering only)
EC 3580 Managerial Statistics
EC 2550 Macroeconomics (GACO) 3
EC 2560 Microeconomics 3
Mathematics Foundations - complete one of the following: 3
MA 2200 Finite Mathematics (QRCO)
MA 2490 Applied Calculus I (QRCO)
MA 2550 Calculus I (QRCO)
Quantitative Reasoning in the Discipline Connection - complete one of the following: 3
BU 2240 Business Statistics (QRCO)
MA 2300 Statistics I (QRCO)
General Education:
EN 1200 Composition 3
IS 1111 The First Year Seminar: Critical Thinking and the Nature of Inquiry 3
CTDI Creative Thought Directions 6
PPDI Past and Present Directions 6
SIDI Scientific Inquiry Directions 6-8
SSDI Self and Society Directions 6
WECO Wellness Connection 3
Electives 21-19

*All course information is from the 2014-2015 Catalog.



 
 

College of Business Administration
Hyde Hall 116
7:30 a.m. - 4 p.m., M-F

Mailing Address
17 High Street
MSC #27
Plymouth, NH 03264

Phone: 603-535-2610
Email:dwinsor@plymouth.edu
(Diane Winsor, Administrative Assistant)
Fax: 603-535-2611