Paul Garrison

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About Instructor Garrison

In addition to Plymouth State, Paul is a Visiting Professor at Tuck School of Business at Dartmouth and Maastricht School of Management Romania.  He is the former Dean at the Central European University Business School, and is a frequent guest lecturer at several leading universities both in Europe and the US.

Paul has worked in marketing for over 30 years. He started out at Procter & Gamble and then went on to serve two stints at Coca-Cola – first in the US, and then later as marketing director for Central and Eastern Europe, and finally as managing director in Hungary. In between he ran his own advertising agency for 10 years in the US, and most recently founded the Garrison Group strategic consultancy based in Budapest with offices in Istanbul and Oslo.  The Garrison Group is highly involved in leading edge marketing throughout Europe, Russia, the Middle East and Central Asia with clients such as IKEA, Sony PlayStation, Carlsberg, Kraft Foods, Procter & Gamble, AVON, T-Mobile, Starbucks, Pizza Hut, Pfizer, UniCredit Bank, Telenor, Bayer, and, of course, Coca-Cola.

In addition to several marketing related articles published in leading business magazines in Europe and the United States, Paul has also written two historical books on East Central Europe (Concrete Statues and The Distance) and the second edition of his marketing book – Exponential Marketing – was published in the fall of 2009.

Courses Taught
Undergraduate
BU-2450: Principles of Marketing

Career Bound

Matt Bailey

June 14th, 2013 by Eric


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Matt Bailey
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Contact Us

College of Business Administration

Hyde Hall 116
7:30 a.m. – 4 p.m., M – F

Phone: 603-535-2610
Email: dwinsor@plymouth.edu
(Diane Winsor, Administrative Assistant)
Fax: 603-535-2611

Mailing Address
17 High Street
MSC #27
Plymouth, NH 03264

News

PSU Named to Carnegie Foundation’s Community Engagement Classification

Business New Hampshire Magazine Rates PSU One of the Five Best Large Companies to Work in N.H.

Grappone Automotive Group Supports Plymouth State University