About Instructor Garrison
In addition to Plymouth State, Paul is a Visiting Professor at Tuck School of Business at Dartmouth and Maastricht School of Management Romania. He is the former Dean at the Central European University Business School, and is a frequent guest lecturer at several leading universities both in Europe and the US.
Paul has worked in marketing for over 30 years. He started out at Procter & Gamble and then went on to serve two stints at Coca-Cola – first in the US, and then later as marketing director for Central and Eastern Europe, and finally as managing director in Hungary. In between he ran his own advertising agency for 10 years in the US, and most recently founded the Garrison Group strategic consultancy based in Budapest with offices in Istanbul and Oslo. The Garrison Group is highly involved in leading edge marketing throughout Europe, Russia, the Middle East and Central Asia with clients such as IKEA, Sony PlayStation, Carlsberg, Kraft Foods, Procter & Gamble, AVON, T-Mobile, Starbucks, Pizza Hut, Pfizer, UniCredit Bank, Telenor, Bayer, and, of course, Coca-Cola.
In addition to several marketing related articles published in leading business magazines in Europe and the United States, Paul has also written two historical books on East Central Europe (Concrete Statues and The Distance) and the second edition of his marketing book – Exponential Marketing – was published in the fall of 2009.
BU-2450: Principles of Marketing