Details

Professional Communication Option

120 credits

The Option in Professional Communication enables students to explore various approaches to persuasive communication. Students learn to identify and apply theories and techniques that enable effective communication to occur in a variety of professional settings. They complete a series of required courses offered through the Departments of Business and Communication and Media Studies, and they round out their coursework with a range of interdisciplinary courses that correspond with their educational and professional interests. This course of study is recommended for students who plan careers or graduate study in the fields of business, communication, professional writing, promotion, sales, sports information, and related areas.

Degree Requirements

Credits
Courses required for the Option are shown in boldface.
CM 2770 Introduction to Media and Cultural Studies (TECO) 3
CM 2910 Introduction to Communication 3
CM 3640 Communication Theory (WRCO) 3
CM 3650 Communication Research Methods (QRCO) 3
CM 4900 Senior Seminar 3
BU 2290 Organizational Communications (WRCO) 3
BU 2450 Principles of Marketing 3
Group A - complete two of the following: 6
BU 3320 E-Commerce
BU 3340 Consumer Behavior
BU 3370 Advertising and Promotion Management
BU 3420 Organizational Behavior (DICO)
BU 3600 Corporate Public Relations
BU 4260 Interpersonal Relations
Group B - complete two of the following: 6
AN 2210 Cultural Anthropology (GACO)
AN 3900 Applied Anthropology
CM 3510 Communication, Media, and Wellness (WECO)
IS 4360 Cultural Diversity and American Society (DICO) (INCO)
IS 4370 Hispanic Culture in the United States (DICO) (INCO)
PO 1030 World Politics (GACO)
PS 3030 Social Psychology
PS 3260 Perception
SO 3160 Women in World Development
Group C - complete four of the following (at least three of these courses must be at the 3000/4000 level): 12
AH 1110 Survey of Art I
AH 1120 Survey of Art II
AH 2700 20/21: Art Since 1900 (WRCO)
AR 1040 Fundamentals of Art: Color and Design
BU 3360 Marketing Research
BU 4250 Marketing Management
BU 4440 Global Marketing
CM 2400 Public Speaking
CM 2500 Basic Argumentation and Debate
CM 3090 Technical Communication (TECO) (WRCO)
CM 3480 Global Perspectives in the Media (GACO)
CM 3670 Journalism (TECO) (WRCO)
CM 3910 Topics in Film and Media Studies
CM 3950 Internship
CM 4910 Independent Study
EN 3120 Advanced Composition
EN 3130 Non-Fiction Workshop
EN 3670 Journalism (TECO) (WRCO)
PT 2600 Photography I
SO 3350 Sociology of Popular Culture
TH 2260 Voice and Diction I
TH 2820 Acting I (WECO)
Foreign language at intermediate or above level
General Education:
EN 1200 Composition 3
IS 1111 The First Year Seminar: Critical Thinking and the Nature of Inquiry 3
MA Mathematics Foundations 3
CTDI Creative Directions 6
PPDI Past and Present Directions 6
SIDI Scientific Inquiry Directions 6-8
SSDI Self and Society Directions 6
DICO Diversity Connection 3
INCO Integration Connection 3
WECO Wellness Connection 3
Foreign Language (GACO) 8
Electives 25-23

The foreign language requirement for all BA degrees calls for 0-8 credits: one year of one language (6-8 credits); or one 3000/4000 level world language course (3 credits); or being a native speaker of a language other than English (zero credit). American Sign Language I and II fulfill this requirement; however, American Sign Language does not satisfy the Global Awareness Connection.

A minimum of 24 credits in the major must be completed at the 3000/4000 level.

*All course information is from the 2012-2013 Catalog.



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