General Learning Outcomes
Students who successfully complete the BA in Communication & Media Studies degree program should be able to:
- Communicate effectively verbally.
- Communicate effectively in writing.
- Communicate effectively using a variety of communication and information technologies and media.
- Explain the process of human communication in its various contexts and how it is impacted by technology and media.
- Explain the significance of major moments in communication and media history and how it relates to the field today and in the future.
- Use communication theory to analyze and evaluate individual, group, and mass media messages for their effectiveness and results.
- Create materials that incorporate communication theory, audience analysis, and rhetorical and persuasive strategies.
- Understand and apply the concepts of social and legal regulation as they relate to the use of existing and emerging communicative materials.
- Be sensitive to and respectful of cultural differences in communicative and media practices.
- Recognize an ethical responsibility to other individuals, the community, the discipline, the profession, and society as a whole based on various perspectives and associated standards of ethical communication in face-to-face and mediated environments.