Credits: 3
Social Marketing in Environmental Education will examine effective stewardship or environmental education outreach programs which apply strategic communications, marketing, branding, and evaluation processes which foster sustainable behavioral change toward stewarding natural resources. The course will focus on research studies on effective programs and how the best practices can inform design of new initiatives. Participants will: examine prevailing public environmental attitudes & knowledge; explore the issue of motivating people beyond knowledge to action; and review the role of Social Marketing in behavior change and environmental education.

*All course information is from the 2016-2017 Catalog.