TMP 3750 - Tourism Marketing Analysis
Focuses upon efforts to lure visitors to travel/tourism attractions, events, and accommodations. Students examine the characteristics of private commercial services and activities, then conduct pertinent research and design marketing/promotion strategies. Prerequisite(s): (GE 2730 or TMP 2750) or BU 2450.
*All course information is from the 2014-2015 Catalog.