Organizational Communication Certificate

The Organizational Communication certificate addresses the effective transmission of internal and external communication related to the organization. Particular emphasis is placed on developing critical skills such as speaking, listening, writing, and understanding nonverbal, visual, and mass communication. Public relations principles and practices are also stressed. Depth and scope are provided by the study of strategic communication involving issues management, media relations, and crisis planning.

At Plymouth State, you can take up to 12 credits before being admitted—so, you don’t need to apply in order to complete the Organizational Communication certificate, however there are minimum requirements that must be met in order for your certificate to be awarded. No admissions tests are required.

    • Required Courses
    • 3
      A review of theory and research findings in the field of organizational behavior, with emphasis on applications by practicing managers. Topics to be covered include perception, motivation, leadership, communication, group dynamics, conflict management and organization theory. Pedagogical techniques include case analysis, presentations, role plays and other experiential activities. Prerequisite: Common Professional Component (CPC) competencies in Business Ethics, Business Policies, and Legal Environment.
    • 3
      The objective of this course is to help students develop a broad understanding of marketing techniques, strategies and tactics employed by the marketing manager. This course will cover the use of the 'marketing mix' elements as they pertain to the planning and implementation of the marketing plan. Prerequisites: Common Professional Component (CPC) competencies in Management and Marketing.

Plus choose two courses from the following:

  • 3
    An in-depth study of the variables affecting the transmission of internal and external organizational communication. While focusing on audience analysis, message transmission and business/media relations, critical skills such as listening, speaking, writing analysis and an understanding of non-verbal, visual and mass communication will be developed. Practical topics will include: organizational systems, conference organization, metacommunications, public relations, improved listening skills and presentational speaking. Prerequisites: Common Professional Component (CPC) competencies in Management and Marketing.
  • 3
    An understanding of issues management, media relations, and crisis planning are crucial to an organization's survival in today's volatile environments. This course examines the tactical communication skills necessary to strategically plan for these topics. From common readings, individual cases, lectures, videos, guest speakers, and student presentations, an understanding of current corporate communication functions relating to these issues will be examined. The culmination of this course will be the development of a Crisis Communication Plan for each student's profit or non-profit organization.
  • 3
    This course combines the theoretical knowledge and applied skills needed for effective organizational public relations. Emphasis is on communication strategies for both profit and non-profit organizations. Additional emphasis is placed on writing skills, understanding media channels, and developing a major media project for your organization by utilizing the public relations theory and practices studied in this course. Specific topics include an understanding of models of communication; corporate communication decision making; methods of persuasion; targeting publics; communication channels; effective writing; mass media; and business-media relations. Specific objectives include emphasizing the importance of effective writing skills in public relations; understanding the function of public relations in organizations; public relations practices; and providing students with an opportunity to develop public relations strategies and produce supporting promotional materials for their own organization.
  • Total for Organizational Communication Certificate – 12 credits

Did you know that you can apply your Organizational Communication certificate credits toward your MBA?

By completing an additional six MBA courses, you can roll your Organizational Communication courses into a full 30-credit MBA. No admissions tests are required and financial aid is available for qualified students.

  • Additional MBA Core Courses – 18 credits
  • 3
    A complete corporate financial management course. Content covers the classic areas of valuation, capital structure and budgeting as well as more specialized financial topics. Online version incorporates online course materials and exercises. Prerequisite: BU 5190 and Common Professional Component (CPC) competency in Business Finance.
  • 3
    Budgetary accounting and cost accounting including profit planning and control systems, budget process, cost systems, and their managerial applications. Prerequisite: Common Professional Component (CPC) competency in Accounting.
  • 3
    Today's business climate demands managers who can make decisions involving the best use of an organization's scarce resources under conditions that change rapidly. This course demonstrates the power of problem-solving insights and uses a cross-functional approach. Topics to be covered include strategic pricing using game theory, forecasting techniques and demand estimation, cost analysis, linear programming and optimization under various market structures. Prerequisites: Common Professional Component (CPC) competencies in Economics and Quantitative/Statistics.
  • 3
    A basic understanding of legal problems is expanded, analytical ability is developed, and an awareness of the presence of legal problems that surround the businessperson is explored. Freedom of choice, taxation, stockholder status, acquisitions and divisions, antitrust, employment, administrative law, and bankruptcy are covered as time allows. Prerequisite: Common Professional Component (CPC) competency in Legal Environment.
  • 3
    Examination of the nature and structure of decision-making in the midst of uncertainty. Formal techniques for measurement of risks and rewards are applied to case studies based chiefly on production systems. Concludes with a survey of current techniques for operations analysis, planning and control. Prerequisites: Common Professional Component (CPC) competencies in Management and Quantitative/Statistics.
  • 3
    From a decision-makers point of view, students will participate in a seminar involving middle and upper-level managerial responsibilities, as well as discussions concerning 'state-of-the-art' methodologies appropriate to all levels of management. Case studies and group projects will be combined with informal lectures and discussions involving such areas as strategic planning, action planning techniques, policy-making, managerial ethics, decision-making methods, control systems and the integration of all resources for optimum performance. Prerequisites: BU 5190, BU 5120, BU 5210 and Common Professional Component (CPC) competency in Economics.
  • Total for MBA in General Management with a certificate in Organizational Communication – 30 credits minimum

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