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College of Graduate Studies
forgrad@plymouth.edu
Tel: (800) FOR-GRAD or
(603) 535-2636
Fax: (603) 535-2572
Plymouth State University
MSC 11
17 High Street
Plymouth, NH 03264-1595

Faculty

Lisa M. Lindgren

Associate Professor of Business
Instructor of Marketing

Contact phone number: (320) 363-2066
e-mail: llindgren@plymouth.edu

Administrative contact: Sue Zimmer
Administrative contact phone number: (320) 363-3516

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Profile
Dr. Lindgren spent 17 years working in a high-tech corporate environment (computer networking) before entering the world of higher education. She worked as a systems analyst, product and product line manager, and consultant/author. She has been teaching undergraduate and graduate classes in Marketing and Marketing-related topics since 2000.

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Degrees and Education

• Ph.D., Organization and Management, Capella University, 2006
• MBA, focus on Information Technology, University of St. Thomas, 1989
• B.A., major in Computer Science and minor in Humanities, University of Minnesota, 1984

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Research Interests

• New product innovation and general marketing topics.

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Recent Publications

• Lindgren, L. M. (2008). A different type of radical innovation for incumbent firms. Proceedings of the Marketing Management Association, USA, 59-64.
• Brickley, S. D. 2nd and Lindgren, L. M. (2008). Legal implications of marketing programs: The case of the Boston bomb scare. Proceedings of the Midwest Association of Legal Studies in Business.
• Lindgren, L. M. (2004). Legal and ethical issues of internet marketing practices: Consumer trust and privacy. Proceedings of the Association of Marketing Theory and Practice, USA, 13, Session 4:1, 7-13.
• Lindgren, L. M. (2004). Protecting corporate image and reputation from internet threats. Proceedings of the Association of Marketing Theory and Practice, USA, 13, Session 4:1, 14-20.
• Lindgren, L. M. (2004). Determining customer needs to create innovative products. Proceedings of the Association of Marketing Theory and Practice, USA, 13, Session 5:2, 6-11.
• Bennett, E. F. & Lindgren, L. M. (2004). Analysis of marketing research techniques for radical product innovations. Proceedings of the International Conference on Marketing, Babes-Bolyai University, Cluj-Napoca, Romania, 71 - 76.

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Associations, Board and Committees

• Member, Marketing Management Association, 2008
• Member, American Management Association, 2002 - present
• Member, American Marketing Association, 2004 - present
• Member, Product Development and Management Association, 2002 - present
• Member, Association of Marketing Theory and Practice, 2003 - 2004
• Member and Peer Reviewer, MERLOT, 2003 - 2008 (Business Editorial Board member, 2006 - 2008)

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Professional Experience

• Consultant, author, and editor (self-employed), 1997 - 2001
• Product line manager, Cisco Systems, 1995 - 1997
• Senior product manager, Memorex Telex, 1992 - 1995
• Product manager, NCR Comten, 1988 - 1992
• Systems analyst, NCR Comten, 1984 - 1988