Fred DeBaets

"I look to go to Boston and work for Citigroup in Investment Banking. My MBA degree will open more doors and increase salary potential. My coursework will help me be more prepared for this move."

Organizational Communication

The Organizational Communication certificate addresses the effective transmission of internal and external communication related to the organization. Particular emphasis is placed on developing critical skills such as speaking, listening, writing, and understanding nonverbal, visual, and mass communication. Public relations principles and practices are also stressed. Depth and scope are provided by the study of strategic communication involving issues management, media relations, and crisis planning. Promoting the corporate image through collateral materials, Web sites, and through integrated marketing is also examined. For students interested in earning an MBA, the four Organizational Communication courses and an additional six graduate business courses can be applied toward a full MBA degree.

Required Courses for a Certificate

BU 5240 Seminar in Organizational Communication - 3 credits
BU 5810 Seminar in Corporate Public Relations - 3 credits

Choose two from:
BU 5630 Strategic Communication: Issues Management and Crisis Planning - 3 credits
BU 5630 Promoting the Corporate Image: Collateral Materials and the Web Page - 3 credits
BU 5700 Marketing Techniques - 3 credits

Total for Organizational Communication Certificate - 12 credits

For an MBA degree, add:

BU 5110 Managing Organizational Behavior - 3 credits
BU 5120 Financial Analysis and Decision Making - 3 credits
BU 5190 Accounting for Managers - 3 credits
BU 5210 Economic Analysis - 3 credits
BU 5220 The Legal Environment of Business - 3 credits
BU 5510 Operations Management - 3 credits
BU 5700 Marketing Techniques - 3 credits (Do not add if chosen for Certificate)
BU 5720 Seminar in Executive Management - 3 credits

Total for MBA - 33 credits

3 Year MBA Degree completion guide

We have formulated a detailed Course Planning Matrix (PDF 30 kb) that will assist you in planning a three year study program. Specific courses, semesters and locations are included.