Joy Nolan

"I went back to school in order to make a career change. I found exactly what I needed at Plymouth State University. I'm getting my Master in Education Counseling/Human Relations with a post baccalaureate certificate in Organizational Communications. Having my M.Ed. with an MBA concentration will help to make me more marketable."

Strategic Marketing Management

Required Courses for a Certificate

BU 5700 Marketing Techniques - 3 credits
BU 5690 Behavioral Perspectives in Marketing - 3 credits

Plus choose two of the following:
BU 5630 PT: E-commerce - 3 credits
BU 5680 Applications in Market Research - 3 credits
BU 5730 Contemporary Issues in Marketing - 3 credits
BU 5810 Seminar in Corporate Public Relations - 3 credits

Total for Certificate Concentration: 12 credits

For an MBA degree, add:

BU 5110: Managing Organizational Behavior - 3 credits
BU 5120: Financial Analysis and Decision Making - 3 credits
BU 5190: Accounting for Managers - 3 credits
BU 5210: Strategies for Cross-Functional Analysis - 3 credits
BU 5220: The Legal Environment of Business - 3 credits
BU 5510: Operations Management - 3 credits
BU 5720: Seminar in Executive Management - 3 credits

Total for MBA: 33 credits

3 Year MBA Degree completion guide

We have formulated a detailed Course Planning Matrix (PDF 30kb) that will assist you in planning a three year study program. Specific courses, semesters and locations are included.