Plymouth State Marketing Students Win Two Awards at National Conference

April 3rd, 2011 by Adam

PSU marketing students earned two prestigious awards after competing in the American Marketing Association’s 33rd annual International Collegiate Conference in New Orleans March 24-26. The 13–member PSU student organization, Marketing Association at Plymouth State (MAPS) won national awards for “Outstanding Chapter Planning” and “Outstanding Membership.”

PSU marketing students attend conference in New Orleans
Plymouth State University marketing students at the 33rd annual International Collegiate Conference in New Orleans. Left to right,Craig Schmalz, advisor Brad Allen, Calvin Leach, Erin Moore, Timothy Harms, Amanda Tarbell, Seamus McGrath, Elizabeth Hopkins, Alex Dostie, Brett Lucas, Colin Murphy, Savanah Plancon, Matthew Mills and Joseph Huzar.

This year there were over 1,300 students representing 210 colleges and universities from the United States and Canada. Marketing Professor Brad Allen said the MAPS members once again proved their expertise when competing against other top-business schools.

“MAPs is a student organization with a history of exceptional leadership and commitment with a record of graduating members securing good jobs quickly after graduation,” said Allen.

MAPS is a student organization that provides the local community with fundraising and community service projects, partners with the Live, Work, and Innovate program, and organizes guest speaker events on campus. The mission of the association is to provide students with the opportunity to market themselves through real world business experience while giving back to their school and community.

The students attended educational marketing seminars presented by business professionals, including the Chief Marketing Officer of the NBA’s Miami Heat, and also participated in a large team building seminar with Jim Reed from Jim Reed Consulting Group, a corporate consulting company. MAPS President Brett Lucas said the event is great experience for a marketing student.

“This is a great professional development and team bonding opportunity,” Lucas said. “We heard from seasoned professionals and learned how to implement marketing strategies in the real world.”

Erin Moore of MAPS said the conference was an eye-opening experience that provided her with some valuable tools.

“I gained a lot of knowledge on marketing yourself and building your own brand in such a competitive job market, and how important it is to differentiate yourself from others,” said Moore.

PSU students who attended the conference include Tim Harms, Brett Lucas, Erin Moore, Joe Huzar, Elizabeth Hopkins, Amanda Tarbell, Savanah Plancon, Alex Dostie, Craig Schmalz, Calvin Leach, Seamus McGrath, Matt Mills and Colin Murphy. These students were chosen to attend because of their commitment to MAPS.

This is the seventh year the PSU MAPS group has attended the AMA International Intercollegiate Conference. The group is already planning for the 2012 conference with the goal of reaching the top 10 percent of college marketing chapters. MAPS is also interested in engaging with New Hampshire businesses with applied marketing opportunities.

For more information about this release, contact Bruce Lyndes, PSU Media Relations Mgr., (603) 535-2775 or

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