PSU’s Small Business Institute Assists Local Chiropractor with Marketing Plan for ‘WonderDoc’ Software

September 27th, 2011 by blyndes

PLYMOUTH, N.H.-In this day and age, having a great idea doesn’t necessarily guarantee success; you need to convince people that it really is a great idea that they need to embrace. That’s what’s happening with Plymouth State University’s Small Business Institute®, which just finished a six month consulting project working with Jim Pamplin the owner of Lakes Region Chiropractic, and partner Jeff Furgeson, the software developer who created WonderDoc – a software designed to help manage patients and practices through automated administrative tasks. The system helps physicians increase revenue, lower overhead and improve patient outcomes.

Left to right, Jim Pamplin the owner of Lakes Region Chiropractic and Craig Zamzow, director of Plymouth State University’s Small Business Institute.

SBI Director Craig Zamzow said the SBI consulting group consisting of Justin Leever, Justin Scopetto and Cynthia Mongeon, conducted research about the software and created a business plan to market it to chiropractic clinics internationally.

“A large part of the report was based on a survey which led the student SBI team to specific outcomes for the pricing and competitive comparisons of the product,” Zamzow said. “The survey was instrumental in providing comprehensive information of the comparison of similar office management systems.”

The SBI group delivered the marketing plan to Dr. James Pamplin of Lakes Region Chiropractic last month, a chiropractor who helped develop WonderDoc, said the report was exactly what they need to transform an idea into a successful business venture.

“Plymouth State University’s marketing and MBA students delivered a business plan that far exceeded our expectations,” said Pamplin.

 “The level of analysis and volume of information will be the single most important asset in our venture,” Pamplin added. “We are very grateful for the tremendous work Craig and his team have done for us.”

The Wonderdoc software has also gained approval from Certification Commission for Health Information Technology, which is an independent, nonprofit organization with the public mission of accelerating quality, safety, efficiency and access in health information technology.

The SBI and Small Business Support Center are actively seeking local businesspeople that are looking for guidance for their business to continue to grow and thrive in our community. For more information about how the Small Business Support Center can help your start-up or established business contact Teirrah Hussey 603-535-2523.

For more information about this release, contact Bruce Lyndes, PSU News Services Mgr., (603) 535-2775 or blyndes@plymouth.edu

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