PSU Tourism Workshop Builds Business Partnership

October 17th, 2012 by blyndes

Plymouth, N.H. - New Hampshire’s 10 billion dollar annual tourism business is a cornerstone of the state’s economy – but it could be better.
Some of the landmark tourism businesses along less-travelled roadways, like Route 3, are looking at new and innovative strategies to reestablish themselves as
popular tourist destinations, and Plymouth State University is working to help those businesses achieve that goal.

PSU Professor Dr. Mark Okrant, right, addresses October 17 tourism workshop about increasing tourist visits to businesses along the Route 3.

PSU Professor Mark Okrant, a nationally recognized expert in tourism research and director of PSU’s Institute for New Hampshire Studies, organized the event in collaboration with colleagues in PSU’s Center for Rural Partnerships to help
invigorate visitor interest along Route 3, which is New Hampshire’s oldest north-south route.

“We’re trying to convey the idea that by working together, rather than going it alone, the businesses can not only preserve the state’s
traditional tourism treasures, but they can also create a good deal of business for themselves,” said Okrant.

The group agreed to meet again within six weeks to iron out details of joint marketing efforts. Lori Harnois, Director of the state’s Division of
Travel and Tourism Development
, was pleased with the progress made by the attendees.

“I think it was a fantastic idea,” Harnois said. “It will help businesspeople along Route 3 figure out a way to get closer together and
think creatively in how to market themselves. We are trying to think up ways to convince visitors to travel to places they would not normally go
to, and that’s why this marketing initiative is so important-to educate visitors about what’s off the main highway.”

Fred and Maureen Clausen, owners of Proctor’s Lakehouse Cottages on Weir’s Beach, were pleased with the workshop.

“My initial reaction is very positive, I think it’s a great idea,” said Maureen Clausen. “This meeting has already created people talking to one
another,” added Fred Clausen.

PSU organized the workshop in conjunction with New Hampshire’s Division of Travel and Tourism, New Hampshire’s Preservation Alliance, Granite State
Ambassadors
and Ski New Hampshire, and more workshops are planned.

For more information about future events, contact Mark Okrant at 535-2364
or mokrant@plymouth.edu.

For more information about this release, contact Bruce Lyndes, PSU Media
Relations Mgr., (603) 535-2775 or blyndes@plymouth.edu

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