Plymouth State University is proud of all of our students’ achievements. Hometown news editors are also interested in hearing good news about people in their area. With more than 7,300 students, this is a major challenge for the Office of Public Relations (OPR). To help, OPR is now using readabout.me from readMedia to promote student campus achievements and activities– like making the dean’s list, performing in the Silver Center or participating in academic events.
OPR writes the story and, with the help of readabout.me, sends the story to the student’s hometown newspaper. The student also receives an email with the story and an invitation to share the story with family and friends through social media. Students who are featured by the University are informed of the announcement through their college e-mail address and encouraged to share their accomplishments with family and friends through social media channels such as Facebook.
Students get credit for the achievements and activities they are involved with on campus, and creates a positive online profile they can use for jobs, internships, and references after graduation.
How does it work?
Departments, faculty members, or student organizations provide OPR with a brief description of the item they would like to recognize students for along with a spreadsheet listing of students who have earned the accomplishment.
Using readMedia OPR then creates personalized stories about these student accomplishments and awards each student with badges (much like Foursquare badges) which are published online on each student’s profile on the readabout.me website. When applicable, announcements are also then sent to each student’s hometown paper for publication directly through readMedia, which greatly streamlines our process for large press releases like Dean’s List, President’s List and graduation.
How can you help?
Use the spreadsheet template below to submit lists of student information accomplishments. Simply save the spreadsheet to your computer, enter the required information, and return the spreadsheet to Lynn Pope (email@example.com) along with a brief description of the achievement. (Note: You can add additional columns of information such as student major, year, etc., if it is relative to the achievement.)
For more information, contact Lynn at 535-2276.