Web Communications Guidelines and Standards


Plymouth State University’s website serves as one of our largest marketing tools, designed to attract prospective students, faculty and staff, donors, corporate and regional partners and visitors. The site is also a functional educational tool for other audiences, such as current students, faculty, staff, parents, alumni, and the media. Such a diverse audience and set of goals requires clear guidelines for the use of PSU web pages as an accurate portrayal of the University and its mission.

The guidelines and standards here have been established to assist University webmasters, web editors, and outside vendors make informed decisions based on the University standards for optimal visitor experiences.

Web Site Goals

These guidelines reflect central themes that are important when preparing PSU websites including: clarity of purpose, access for all visitors, ease of use and consistent branding. In addition, they aid University web editors and webmasters in meeting the overarching web objectives:

  1. To serve as the most up-to-date and accurate communication vehicle at all times.
  2. To actively project a positive image for PSU.
  3. To provide resources to support the mission of PSU.

Audience Focus

While the University website strives to meet the needs of a wide range of audiences, its primary focus is to serve the following:

Primary Audiences

  • Prospective Students
  • Parents and Families
  • Prospective faculty and staff
  • Donors, friends, and corporate partners
  • Town of Plymouth and the surrounding community

Secondary Audiences

  • Current Students
  • Current Faculty & Staff
  • Alumni

The public University website (plymouth.edu) will focus on the identified primary audiences. Other University sites such as myPlymouth will focus on the identified secondary audiences. It is important to recognize that there is no clear line between these audiences and the various websites maintained by the University, therefore the widest possible audience should be considered at all times when developing a new website.

The University reserves the right to add, amend or revoke any of the contained regulations, policies, guidelines and standards, or incorporate additional ones with or without notice, as circumstances or the good of the University community may require. Last updated by the Web Communications Team, 9/23/2009

Contact MCCS

Marketing Communications and Creative Services
17 High Street
Speare Administration Building, MSC 24
Plymouth NH 03264-1595

(603) 535-2276

Featured in Plymouth Magazine

Example Image

Celebrating Service to the Country “North of Boston”

More than 400 alumni and friends gathered on February 3, 2015, to celebrate former New Hampshire Governor John Lynch as the twenty-second recipient of the PSU Alumni Association’s Robert Frost Contemporary American Award. The event, held at the Radisson Hotel in Manchester, NH, featured special guests including the Plymouth State Chamber Singers, led by Professor […]

Example Image

Faculty Forum: Filiz Otucu on Democracy and the Middle East

Filiz Otucu is a professor of political science and specializes in international relations, Middle Eastern politics, and the United Nations. A native of Turkey, she earned her MA at the University of Central Oklahoma, and her PhD from the University of Kentucky. Otucu teaches courses on politics and conflict in the Middle East, terrorism and […]

Example Image

Samuel Read Hall’s Second Act

The beloved residence hall is enjoying a new life as the campus hub for STEM programming. It’s a transformation that the building’s namesake would have certainly approved …