Visual Design Tips

  • Avoid using tables as a presentation tool. Tables contribute to challenges when meeting Section 508 compliance. Omitting tables also makes transitioning to the Content Management System easier.
  • Avoid more than two fonts on the same page. Using consistent fonts assists in improving how easily a visitor can scan a site. A visitor can quickly identify what fonts are headings and which are primary content when fonts are consistent and a limited number are presented. Also remember that fonts have to be installed on the visitor’s system for your type choice to appear as intended. Providing a choice of one or two fonts in your code is not only required by web development standards, but also provides a better and more consistent user experience.
  • Keep it simple. Web pages should be easy to navigate and direct the audience to the desired information as clearly and quickly as possible.
  • Avoid “under construction” or “coming soon” pages. Technically, web pages are always under construction. If the information is not yet available, don’t post a link until it is.
  • Spell out dates instead of using their numerical equivalent. For example, 01/02/08 means January 2, 2008 in the United States, but February 1, 2008 in many European countries. If you write a date either specify the time zone or spell out the date as January 2, 2008.
  • Always include your area code in the phone number in the following format (XXX) XXX-XXXX. Never use a phone number without an area code and local exchange (603) 535-XXXX. Visitors from off campus will not always know the NH area code and the on campus extension will not be helpful for them.
  • Test your pages. Check each link to make sure it goes where intended. Check each page in major browsers (Internet Explorer, Firefox, Safari).

Contact MCCS

Marketing Communications and Creative Services
17 High Street
Speare Administration Building, MSC 24
Plymouth NH 03264-1595

(603) 535-2276

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