Strategic Marketing Management
Marketing professionals wanting to update their experience with contemporary issues in marketing, or business generalists looking to focus on marketing and revenue generating strategies will benefit from the Strategic Marketing Management certificate. The certificate provides coverage of various aspects of strategic marketing in today’s business world and introduces theoretical and practical applications for current and future marketing professionals.
Getting started is easy, just complete the online application for admission and provide a transcript showing the successful completion of a bachelor’s degree or higher and a current résumé. No admissions tests are required. A minimum 3.0 GPA is required to complete the graduate certificate.
Use the Course Planning Matrix to see when Graduate Business courses will be offered.
|BU 5220 The Legal Environment of Business||3|
|BU 5700 Marketing Techniques||3|
|Plus choose one course from the following:|
|BU 5530 Multinational Marketing||3|
|BU 5680 Applications in Marketing Research||3|
|BU 5360 Social Media Marketing||3|
|BU 5690 Customer Relationship Management||3|
|BU 5730 Current Issues in Marketing||3|
|BU 5810 Seminar in Corporate Public Relations||3|
Total for Strategic Marketing Management Certificate – 12 credits
Did you know that you can apply your Strategic Marketing Management certificate credits toward your MBA?
By completing the two Cornerstone courses and an additional six MBA courses, you can roll your Strategic Marketing Management courses into a full 36-credit MBA. No admissions tests are required and financial aid is available for qualified students.
Cornerstone Courses – 6 credits
Additional MBA Core Courses – 18 credits
|BU 5110 Managing Organizational Behavior (If not chosen above)||3|
|BU 5120 Financial Analysis||3|
|BU 5190 Accounting for Managers (If not chosen above)||3|
|BU 5210 Economic Analysis||3|
|BU 5220 The Legal Environment of Business (If not chosen above)||3|
|BU 5510 Operations Management||3|
|BU 5720 Seminar in Executive Management||3|