Strategic Marketing Management

Marketing professionals wanting to update their experience with contemporary issues in marketing, or business generalists looking to focus on marketing and revenue generating strategies will benefit from the Strategic Marketing Management certificate. The certificate provides coverage of various aspects of strategic marketing in today’s business world and introduces theoretical and practical applications for current and future marketing professionals.

Getting started is easy, just complete the online application for admission and provide a transcript showing the successful completion of a bachelor’s degree or higher and a current résumé. No admissions tests are required. A minimum 3.0 GPA is required to complete the graduate certificate.

Use the Course Planning Matrix to see when Graduate Business courses will be offered.

Required Courses

Total for Strategic Marketing Management Certificate – 12 credits

Did you know that you can apply your Strategic Marketing Management certificate credits toward your MBA?

By completing the two Cornerstone courses and an additional six MBA courses, you can roll your Strategic Marketing Management courses into a full 36-credit MBA. No admissions tests are required and financial aid is available for qualified students.

Cornerstone Courses – 6 credits

Additional MBA Core Courses – 18 credits

Total for MBA in General Management with a certificate in Strategic Marketing Management – 36 credits minimum