Our Learning Model

Business Administration Minor		18 credits
The Business Administration minor is designed to provide liberal arts majors with fundamental business knowledge. A student who has completed this minor is qualified to apply for the Plymouth State University Masters in Business Administration (MBA) program without further prerequisites.
Requirements		Credits
BU 1500	Financial Reporting and Analysis	3
BU 2450	Principles of Marketing	3
BU 3420	Organizational Behavior (DICO)	3
EC 2000	Survey of Modern Economics	3
Complete two of the following, one of which must be at the 3000/4000 level:		6
BU 1100 Business Computer Applications (TECO)   BU 2290 Organizational Communications (WRCO)   BU 2480 Business Law I   BU 3180 Human Resource Management   BU 3240 Information Technology   BU 3340 Consumer Behavior   BU 3410 Labor and Employment Law for Managers   BU 3560 Land Use Law and Development   BU 3720 Career Development (INCO) (WECO)   BU 4200 Training and Development   BU 4260 Interpersonal Relations   BU 4440 Global Marketing

*All course information is from the 2016-2017 Catalog.

Economics Minor		15 or 18 credits
The minor in Economics is defined by a sequence of five or six courses that provide students with a substantive overview of the various fields in economics. The courses are taken in two groups, as outlined below.
Requirements		Credits
Group I
Courses listed in this group are the primary component of the student’s exploration of the field of economics. When possible, the courses should be taken in the order suggested.
Complete either EC 2000 or (EC 2550 and EC 2560)		3 or 6
EC 2000 Survey of Modern Economics   EC 2550 Macroeconomics (GACO)   EC 2560 Microeconomics
Complete one of the following:		3
EC 3510 Intermediate Macroeconomics   EC 3520 Intermediate Microeconomics
EC 4460	Money and Banking	3
Group II
Courses listed in this group are the second component of the student’s exploration of the field of economics. The student must complete two of the following:		6
BU 3550 Investment Principles   EC 3480 Development of Economic Thought   EC 3510 Intermediate Macroeconomics (if not selected above)   EC 3520 Intermediate Microeconomics (if not selected above)   EC 3580 Managerial Statistics   EC 3600 Public Finance   EC 4090 Current Topics in Economics   EC 4440 International Economics   EC 4610 International Finance and Economic Policy   EC 4910 Independent Study   HIDI 2310 American Economic Development (PPDI)   WS 4010 Women and the Economy

*All course information is from the 2016-2017 Catalog.

Marketing Minor		18 credits
Requirements		Credits
BU 2450	Principles of Marketing	3
BU 3370	Branding and Marketing Communication	3
Complete a minimum of three courses from the following:		9
BU 3040 Special Topics in Marketing (three credit offering only)   BU 3340 Consumer Behavior   BU 3350 Event Marketing   BU 3360 Marketing Research   BU 3380 Business Innovation   BU 3450 Sports Marketing   BU 3460 Small Business/Entrepreneurship Marketing and Operations   BU 3600 Corporate Public Relations   BU 4250 Marketing Management   BU 4440 Global Marketing   BU 4910 Independent Study (Marketing topic, three credit offering only)
Complete a maximum of one course from the following:		3
CM 3090 Technical Communication (TECO) (WRCO)   CM 3300 Interactive Website Development   EN 2700 Creative Writing   GE 2090 Computer Mapping (TECO)   SO 2220 Foundations of Sociology (DICO)   TMP 2750 Introduction to Travel and Tourism (GACO)

*All course information is from the 2016-2017 Catalog.

Professional Sales Minor		19-21 credits
Requirements		Credits
BU 2450	Principles of Marketing	3
BU 3280	Professional Selling Skills I	3
BU 3290	Professional Selling Skills II	3
BU 3420	Organizational Behavior (DICO)	3
BU 4250	Marketing Management	3
BU 4330	Sales Management	3
Complete one of the following:		1-3
BU 3350 Event Marketing   BU 3370 Branding and Marketing Communication   BU 3480 Social Media Strategy   BU 4380 Sales Internship   BU 4440 Global Marketing

*All course information is from the 2016-2017 Catalog.

Project Submitter

Denise Normandin
dlnormandin@plymouth.edu

Project Description: Flexing your creative brain is sexy. Students will assess, refine and evaluate an on-line/mobile physical activity platform. By applying marketing concepts and knowledge they will describe their user experience of the on-line platform.  The students will develop marketing recommendations for a “new” National On the Move University Challenge. Students will perform market analysis by enlisting campus members to participate in interviews, surveys and/or focus groups to share the On the Move University concept. Students will gain perspectives from potential participants to determine needs/infrastructure to create more movement and social connectedness throughout the campus. Students will share marketing recommendations through various delivery mediums for the National On the Move University campaign to ultimately compete to be the most active university in the country! More importantly, this is an opportunity to engage current students in a collaborative project while potentially attracting and retaining students and employees to a campus environment that inspires community-based approaches to healthy living and well-being!

Project Submitter
Brad Allen
callen@plymouth.edu

Project Description: The north country of New Hampshire (above the notch) is a region of the state that has experiences severe economic deterioration over the past 20 years due to the closing of many mills and other major employment sources. As such, a dependency upon hunting, fishing, tourism, and snowmobiling have become a primary economic driver however climate change has further eroded these seasons reducing out of state visitors to these small towns. Over the past five years the 12 regional all-terrain vehicle clubs (ATV) have partnered with regional government to combine their summer trail systems creating the Ride the Wilds network of ATV trails that combined represent over 1,000 miles of maintained riding environments for ATVs. The Ride the Wilds trail system is one of the best in the country and represents a unique partnership between the ATV clubs, local businesses, and private land owners. Local governments have relaxed restrictions to allow ATV’s to travel on designated streets and roads so that trail systems can connect and riders can access local restaurants, gas stations, hotels, and shopping with no modifications of the machines or special state registrations.

The scope of this project is to develop an economic impact study baseline to show how much this industry impacts the regional economy. It is also the objective of this project to take the foundational benefits that have been created and develop new economic impact opportunities to promote responsible recreational vehicle usage.

Project Submitter
Roy Stever, Pamela Anneser, Eric Spieth

Project Description:  Provide a range of supporting, PSU cluster-based, services to a team of highly motivated community leaders in an effort to strengthen local economic and social conditions in Lancaster, NH.  The effort will focus on recent acquisition of a key building in downtown as an anchor to build entrepreneurial ventures, as well as an incubator, and to attract a younger demographic as a seed to the town’s future economic success.

Project Submitter
Tom Guarino
tfguarino@plymouth.edu

Project Description: ANROI is the acronym for AllwellNorth Resource Optimization Innovation which is the foundation for a mechanism establishing new and innovative uses of the university’s resources. ANROI becomes the umbrella organization where teams of students, under the guidance of an advisory board, brainstorm, create, design and develop ideas for using existing university facilities, such as AllwellNorth and Merrill Place for activities involving external audiences. These student teams will meet in an open lab where they will be assigned to teams of students from different clusters/majors for teambuilding exercises leading to the brainstorming, collaboration and consensus needed to jointly develop a product/service plan, including supporting documentation and rational, for presentation to the advisory board for approval/rejection.

Project Description: The Rural Educational Leaders Network (RELN) provides a professional network for rural educational leaders in the state. The project is endowed through a generous gift by Ms. Ann Haggart. It was Ms. Haggart’s request that we use the funds to develop the leadership practices of existing and aspiring school principals and superintendents. An annual two day summit is hosted at PSU and three one day network meetings are held annually in the communities represented by participants. RELN is led by an advisory committee that includes rural educational leaders, University faculty, graduate students in educational leadership, and business/community leaders. During year one, the project developed membership from the North Country. During year two membership is developed in Lakes Region and year three will focus on development from the southern regions.

Project Submitter

Denise Normandin
dlnormandin@plymouth.edu

Project Description: The pilot project engages participants in group physical activity, hiking outdoors with a purposeful intention. This plan provides an opportunity for individuals to strive towards the summit of any given mountain while experiencing physical activity in the natural environment. This plan will introduce the participants to trail hiking techniques, safety and equipment needs, physical activity assessments, questionnaires, focus groups, journal reflection, purposeful thought and an on-line website interaction that will prepare them for a one-day hike in a group setting. The participants will be observed directly in both indoors and outdoors environments. Additionally the participants may be video recorded and/or photographed throughout the training and hike.