Marketing

Student Learning Outcomes

Strategic Marketing:

• Identify core concepts of marketing and the rile of marketing in society.
• Ability to collect, process, and analyze consumer and market data to make informed decisions.
• Ability to create branding and integrated marketing communications plans that include value propositions.
• Ability to formulate and implement traditional and digital marketing and communications strategies.

Professional Sales Marketing:

• Identify customers’ needs.
• Present effective solutions to customers’ needs.
• Sales Presentation Skills: Identifying and using the principles and practices of professional sales consultants.