Marketing in the 21st century provides many new and unique challenges. Explores the opportunities of marketing and distributing of products and services via e-commerce. Classes focus on defining electronic markets and new business in the fast-moving industry. Explores on-line catalogs, e-malls and web development. Unscheduled. Prerequisite(s): BU 2450.
*All course information is from the 2014-2015 Catalog.