Catalog Details

BU 3350 - Event Marketing
Credits: 3
Creating and promoting events requires knowledge of branding, target market analysis, project management, promotion, and more. Provides students with the opportunity to learn and apply these concepts through the implementation of a large-scale event on campus. Past events have included rail james, chili-cook-offs, and career fairs. Falls and Springs. Prerequisite(s): BU 2450.

*All course information is from the 2014-2015 Catalog.