Catalog Details

Course Catalog

HD7045 - Strategic Enrollment Planning

Credits: 3

This course engages students in understanding and using the theory and practice of strategic enrollment planning, which includes the retention of students. The course is designed to understand the fundamental elements of enrollment management from marketing/brand, to recruitment, to retention through to alumni engagement. Embedded into this course are ways to integrate data into practice as well as identify key performance and performance indicators plus understand the other types of data needed to effectively manage and enhance enrollment management operations.