BU 3600 - Corporate Public Relations
Credits: 3
Deals with public relations practices in the corporation through a combination of theoretical knowledge and practical applications. Specific objectives include: emphasizing the importance of effective writing skills in public relations; stressing the function of public relations in the marketing mix; teaching the background and theory fundamental to sound public relations practices; providing students with an opportunity to develop public relations strategies and produce supporting promotional materials. Visiting public relations practitioners and field trips complement the classroom experience. Falls and Springs. Prerequisite(s): BU 2450.

*All course information is from the 2016-2017 Catalog.





College of Business Administration
Hyde Hall 116
7:30 a.m. - 4 p.m., M-F

Mailing Address
17 High Street
MSC #27
Plymouth, NH 03264

Phone: 603-535-2472
(Bonnie Baker, Administrative Assistant)
Fax: 603-535-2611