Sports Management


Combine your passion for sports with your interest in business with the Sports Management major. You’ll explore and practice business skills essential to a successful career in sports-related industries.

This unique curriculum incorporates marketing principles, management techniques, event planning, public relations, business law, accounting, and human resources as they relate to sports and athletics.

Upper-level courses and practicum experiences will provide you with practical knowledge in athletic event coordination, sports facilities management, and sports marketing.

By going deep beneath the surface of sports as entertainment and recreation, you’ll gain an understanding of business through sports. What you’ll learn through this major will be transferable to numerous professional opportunities.

HighlightsDegree BreakdownDegree Requirements

These are the specialized courses you will have an opportunity to take for this degree option:

  • Sports Law
  • Sports marketing
  • Introduction to Sports Management
  • Sports Facilities Management
  • Organization and Administration of Physical Education and Athletics
  • Sport in Society
  • Sports Management Practicum/Internship
  • 7 Free Elective Courses
  • Core courses ensure that students are prepared for diverse professional opportunities.
  • General Education courses develop strong writing and critical thinking skills.
  • Students may opt to take introductory courses, which will allow them to identify their strengths, before choosing a major.
  • Applied activities and faculty with extensive experience bring the ‘real world’ into the
  • Individualized career services are available to all students.

Breakdown of 120 credit business degree

General Education

Improve core skills essential to success

  • Composition
  • First Year Seminar
  • 2 Creative Thought Classes
  • 2 Past and Present Classes
  • 2 Scientific Inquiry Classes
  • 2 Self and Society Classes
  • Wellness Connection Classes



Business Core

Build a solid foundation of  business knowledge

  • Finite Math or Calculus
  • Business Statistics
  • Financial Accounting
  • Management Accounting
  • Business Computer Applications
  • Organizational Communications
  • Principles of Marketing
  • Business Law
  • Macroeconomics
  • Microeconomics
  • Financial Management
  • Information Technology
  • Operations Management
  • Organizational Behavior
  • Strategic Management



Upper-level Business
& Free Electives

Develop deeper and broader abilities

  • Upper-level business classes and free electives



Sports Management, Bachelor of Science

120 credits

The Bachelor of Science in Sports Management is a collaborative effort between the College of Business Administration and the Department of Health and Human Performance. It encompasses a unique blend of course offerings from both entities to form a major that prepares students for managerial careers in athletics, fitness, recreation, stadium/arena facilities, and sports marketing industries. Students are required to complete a practical experience to provide opportunity to apply classroom theory.

Degree Requirements


BU 1100 Business Computer Applications (TECO) 3
BU 1152 Financial Accounting 3
BU 2262 Management Accounting 3
BU 2290 Organizational Communications (WRCO) 3
BU 2450 Principles of Marketing 3
BU 2480 Business Law I 3
BU 3210 Financial Management 3
BU 3240 Information Technology 3
BU 3300 Operations Management 3
BU 3420 Organizational Behavior (DICO) 3
BU 3430 Sports Law 3
BU 3450 Sports Marketing 3
BU 4220 Strategic Management (INCO) 3
CC 2200 Introduction to Sports Management 3
CC 3300 Sports Facilities Management 3
CC 3670 Organization and Administration of Physical Education and Athletics 3
CC 3780 Sport in Society 3
Group A - complete one of the following: 3-4
CC 3881 Sports Management Practicum
CC 4881 Sports Management Internship
EC 2550 Macroeconomics (GACO) 3
EC 2560 Microeconomics 3
Mathematics Foundations - complete one of the following: 3
MA 2200 Finite Mathematics (QRCO)
MA 2490 Applied Calculus I (QRCO)
MA 2550 Calculus I (QRCO)
Quantitative Reasoning in the Discipline Connection - complete one of the following: 3
BU 2240 Business Statistics (QRCO)
MA 2300 Statistics I (QRCO)
General Education:
EN 1200 Composition 3
IS 1111 The First Year Seminar: Critical Thinking and the Nature of Inquiry 3
CTDI Creative Thought Directions 6
PPDI Past and Present Directions 6
SIDI Scientific Inquiry Directions 6-8
SSDI Self and Society Directions 6
WECO Wellness Connection 3
Electives 21-18

CC 3881 requires a 2.00 minimum cumulative grade point average. CC 4881 requires a 2.70 minimum cumulative grade point average.

*All course information is from the 2015-2016 Catalog.


College of Business Administration
Hyde Hall 116
7:30 a.m. - 4 p.m., M-F

Mailing Address
17 High Street
MSC #27
Plymouth, NH 03264

Phone: 603-535-2472
(Bonnie Baker, Administrative Assistant)
Fax: 603-535-2611