Strategic Marketing


Marketing includes activities like branding and promotion and much more.  Marketers help define an organization’s mission and then develop and implement plans to achieve strategic goals.  As market opportunities come and go, marketing is an ever-changing puzzle that must be solved.

With a marketing major focused on strategy, you’ll learn how to understand the customer’s point of view and use that perspective to create innovative products and services. Upper-level marketing classes encourage you to expand your knowledge of social media, event marketing, marketing research, and other specialized areas.

You’ll be able to apply your marketing degree to any organization as it evolves and grows in local and global markets.

HighlightsDegree BreakdownDegree Requirements

These are the specialized courses you will have an opportunity to take for this degree option:

  • Professional Selling Skills I
  • Branding and Marketing Communication
  • Consumer Behavior
  • Marketing Research
  • Marketing Management
  • Global Marketing
  • 1 Marketing Elective
  • Event Marketing
  • Business Innovation
  • Sports Marketing
  • Small Business Entrepreneurship marketing
  • Corporate Public Relations
  • Financial Modeling
  • Managerial Statistics
  • Special Topics in Marketing
  • Business Internship
  • Independent Study
  • 7 Free Elective Courses
  • Core courses ensure that students are prepared for diverse professional opportunities.
  • General Education courses develop strong writing and critical thinking skills.
  • Students may opt to take introductory courses, which will allow them to identify their strengths, before choosing a major.
  • Applied activities and faculty with extensive experience bring the ‘real world’ into the
  • Individualized career services are available to all students.

Breakdown of 120 credit business degree

General Education

Improve core skills essential to success

  • Composition
  • First Year Seminar
  • 2 Creative Thought Classes
  • 2 Past and Present Classes
  • 2 Scientific Inquiry Classes
  • 2 Self and Society Classes
  • Wellness Connection Classes



Business Core

Build a solid foundation of  business knowledge

  • Finite Math or Calculus
  • Business Statistics
  • Financial Accounting
  • Management Accounting
  • Business Computer Applications
  • Organizational Communications
  • Principles of Marketing
  • Business Law
  • Macroeconomics
  • Microeconomics
  • Financial Management
  • Information Technology
  • Operations Management
  • Organizational Behavior
  • Strategic Management



Upper-level Business
& Free Electives

Develop deeper and broader abilities

  • Upper-level business classes and free electives



Strategic Marketing Option

120 credits

Degree Requirements


Courses required for the Option are shown in boldface.
BU 1100 Business Computer Applications (TECO) 3
BU 1152 Financial Accounting 3
BU 2262 Management Accounting 3
BU 2290 Organizational Communications (WRCO) 3
BU 2450 Principles of Marketing 3
BU 2480 Business Law I 3
BU 3210 Financial Management 3
BU 3240 Information Technology 3
BU 3280 Professional Selling Skills I 3
BU 3300 Operations Management 3
BU 3340 Consumer Behavior 3
BU 3360 Marketing Research 3
BU 3370 Branding and Marketing Communication 3
BU 3420 Organizational Behavior (DICO) 3
BU 4220 Strategic Management (INCO) 3
BU 4250 Marketing Management 3
BU 4440 Global Marketing 3
Strategic Marketing Elective - complete one of the following: 3
BU 3040 Special Topics in Marketing (three credit offering only)
BU 3100 Financial Modeling
BU 3350 Event Marketing
BU 3380 Business Innovation
BU 3450 Sports Marketing
BU 3460 Small Business/Entrepreneurship Marketing and Operations
BU 3480 Social Media Strategy
BU 3600 Corporate Public Relations
BU 4600 Business Internship (three credit offering only)
BU 4910 Independent Study (three credit offering only)
EC 3580 Managerial Statistics
EC 2550 Macroeconomics (GACO) 3
EC 2560 Microeconomics 3
Mathematics Foundations - complete one of the following: 3
MA 2200 Finite Mathematics (QRCO)
MA 2490 Applied Calculus I (QRCO)
MA 2550 Calculus I (QRCO)
Quantitative Reasoning in the Discipline Connection - complete one of the following: 3
BU 2240 Business Statistics (QRCO)
MA 2300 Statistics I (QRCO)
General Education:
EN 1200 Composition 3
IS 1111 The First Year Seminar: Critical Thinking and the Nature of Inquiry 3
CTDI Creative Thought Directions 6
PPDI Past and Present Directions 6
SIDI Scientific Inquiry Directions 6-8
SSDI Self and Society Directions 6
WECO Wellness Connection 3
Electives 21-19

*All course information is from the 2015-2016 Catalog.


College of Business Administration
Hyde Hall 116
7:30 a.m. - 4 p.m., M-F

Mailing Address
17 High Street
MSC #27
Plymouth, NH 03264

Phone: 603-535-2472
(Bonnie Baker, Administrative Assistant)
Fax: 603-535-2611