Professional Communication Option

120 credits

The Option in Professional Communication enables students to explore various approaches to persuasive communication. Students learn to identify and apply theories and techniques that enable effective communication to occur in a variety of professional settings. They complete a series of required courses offered through the Departments of Business and Communication and Media Studies, and they round out their coursework with a range of interdisciplinary courses that correspond with their educational and professional interests. This course of study is recommended for students who plan careers or graduate study in the fields of business, communication, professional writing, promotion, sales, sports information, and related areas.

Degree Requirements


Courses required for the Option are shown in boldface.
CM 2000 Studies in Communication and Media (TECO) 4
CM 2910 Human Communication and Conflict 3
CM 3640 Communication Theory (WRCO) 3
CM 3650 Communication Research Methods (QRCO) 3
CM 4900 Senior Seminar 3
BU 2290 Organizational Communications (WRCO) 3
BU 2450 Principles of Marketing 3
Societal Contexts - complete one of the following: 3
CM 3000 Rhetoric and Semiotics (INCO)
CM 3510 Communication, Media, and Wellness (WECO)
CM 3700 Media as Popular Culture
CM 3710 Film and Identity Politics (DICO)
Advanced Study - complete 15 credits from the following 15
Recommended - complete at least nine credits from the following:
CM 2400 Public Speaking
CM 2991 Social Media Audience Engagement
CM 3090 Technical Communication (TECO) (WRCO)
CM 3670 Journalism (TECO) (WRCO)
CM 3910 Topics in Media Studies
CM 3940 Social Media: Technology and Culture (INCO)
CM 3950 Internship
CM 4090 Advanced Technical Communication
CM 4910 Independent Study
BU 3040 Special Topics in Marketing
BU 3310 Business and the Media
BU 3340 Consumer Behavior
BU 3350 Event Marketing
BU 3360 Marketing Research
BU 3370 Branding and Marketing Communication
BU 3420 Organizational Behavior (DICO)
BU 3450 Sports Marketing
BU 3600 Corporate Public Relations
BU 4250 Marketing Management
BU 4440 Global Marketing
PY 3730 Philosophy of Communication (DICO) (INCO)
Allowed - complete no more than six credits from the following:
CM 2770 Introduction to Media and Cultural Studies (TECO)
CM 3100 Communicating Through Animation
CM 3480 Global Perspectives in the Media (GACO)
CM 3500 Media Effects
CM 3750 Film and Video Production Techniques
CM 3760 Advanced Digital Video Production
CM 3770 Advanced Video Art Production
CM 3800 Analyzing Television (INCO)
CM 3810 Analyzing Film (DICO)
CM 3850 Introduction to Game Design and Development (INCO)
CM 3925 Topics in Screenwriting and Video Production
CM 4870 Advanced Game Design and Development
EN 2610 Introduction to Film
EN 3120 Advanced Composition
EN 3130 Non-Fiction Workshop
EN 3300 The Craft of Screenwriting: Reading and Writing Screenplays
EN 3320 Literature into Film
EN 3590 The Filmmaker's Vision: An Introduction to Film Analysis
EN 3680 Scriptwriting
General Education:
EN 1200 Composition 3
IS 1111 The First Year Seminar: Critical Thinking and the Nature of Inquiry 3
MA Mathematics Foundations 3
CTDI Creative Directions 6
PPDI Past and Present Directions 6
SIDI Scientific Inquiry Directions 6-8
SSDI Self and Society Directions 6
DICO Diversity Connection 3
INCO Integration Connection 3
WECO Wellness Connection 3
Foreign Language (GACO) 6
Electives 32-30

The foreign language requirement for all BA degrees calls for 0-6 credits: one year of one language (6 credits); or one 3000/4000 level world language course (3 credits); or being a native speaker of a language other than English (zero credit). American Sign Language I and II fulfill this requirement; however, American Sign Language does not satisfy the Global Awareness Connection.

*All course information is from the 2015-2016 Catalog.